Smeal Fire Apparatus  ·  This family-owned company has been building top-grade firefighting equipment since 1963. Working with Thought District, they wanted to bring their branding into the 21st century, while keeping true to their history. The result was a complete rebrand with a campaign reinforcing their position as a respected builder.

Branding, art direction, web. Creative direction by Nate Custard. Development by Brandon Minch.