The challenge

Highlight the new election management capabilities added to PowerProfile, ES&S’ voter registration software platform, by redesigning the landing and product page to emphasize a new series of feature explainer videos and content cards, encouraging page engagement.

‍What I did

In the process of the explainer video development, executed by Edison Creative, I provided design direction to ensure an on-brand look. For the web pages, I wireframed the page flow, created high-fidelity mockups using custom iconography and our dynamic range of blues. I then partnered with Chip Thompson Design to develop the pages in WordPress, coordinating their work to create dynamic layout options for the trackable video and feature popup cards.