Carson+Co Global
brand Identity, PRINT, Web
To announce a new era for the sustainability communications firm, I led the process for developing a new visual identity for the company. The impact was immediate, with the new identity helping to open doors to larger institutional clients.
Carson+Co’s mission is to increase the positive impact that organizations can have in working to mitigate the effects of climate change. With such a large and complex problem, there is no one clear solution, but a need for a myriad of ideas and programs all around the world. Then the knowledge needs to be shared. That’s where Carson+Co comes in, helping to make those connections, and amplify the impact of any one group.
The new identity for Carson+Co centers around this idea of amplification. In the middle of the icon, a globe is set in the negative space, defined by two concentric C’s. These rings ripple out in all directions, showing positive impact and amplification.
Logos for organizations working on climate and sustainability quite often use blue or green circles to show their focus on Earth. We aimed for Carson+Co to break the mold a little bit, by cropping the icon into a rounded square and selecting a unique and rich goldenrod yellow, a color that stands at the intersections of optimism and alertness.
To extend the brand visuals, a concentric dot pattern echoes the logo, and a custom icon set quickly communicates Carson+Co’s expertise.