Public trust in U.S. elections, and election technology suppliers, has decreased in recent years. Election Systems & Software has kept a strong reputation among election officials, and to fortify that position, we created the “Tested. Proven. Trusted.” campaign. The objective for the campaign art direction was to evoke strength and trust in ES&S products. The campaign has been a success, with ES&S sales representatives reporting increased engagement at election industry conferences, compared to previous years.
